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Whenever I speak with other people at parties or other parents at little league practice, the subject of what I do for a living always comes up.  And when I mention that I own and operate my own landscape construction business, people typically become slightly envious and reply with a comment along the lines of “How great it must be to own your own business and not have to work for somebody else.”

I can almost see the fantasy in their eyes as they envision cutting out early in the afternoon or taking leisurely hour-and-half lunches.  I rarely if ever have the heart to tell them that its not quite as glamorous as they envision.

In my home office I have a saying posted right above my computer screen.  “An entrepreneur is somebody who works 80 hours a week for himself so he doesn’t have to work 40 hours a week for somebody else.”

That about sums it up.

Not that I don’t enjoy what I do.  To the contrary, I absolutely do.  I can’t possibly imagine how somebody could put forth the time and energy to run a business if they didn’t love what they do.

But make no mistake about it, if you want to start your own business you need to understand the time commitment, and get out of the 9 to 5 mentality.  There is no 5:00.  And if you’re a parent too, -- in the words of Al Pacino from Donnie Brasco – "Fuhgedaboutit."

During the heat of the season, my days typically look something like this.  I'm up at 6 am to get the wife off to work and the kids off to school.  Once my parental obligations are done in the morning, there are emails and phone calls to return.  I then get to the jobsite, and ideally my guys are already at it.  Depending on the day and the project, the balance of the work day consists of working on the site and supply and material runs.  More often than not I schedule new prospect meetings in the evenings, meaning that after my workers head for home I’m off to meet with clients.  
 
And the nights I don’t have meetings?  Usually that’s because there’s a little league game or Cub Scout meeting
for my kids.

And then there’s just enough time for dinner before reading a story or two to the kids and getting them off to bed.

Now it’s time to unwind, right?  Not so fast my friends.  

Remember those meetings I had in earlier in the evening?  Well for every meeting there’s a new estimate that needs to be put together. And for every project there’s an invoice.  And for every month there’s income summaries. 
And bills to pay.  And marketing plans.  And this blog entry.  And a myriad of other tasks that need to get done sometime.  It’s not uncommon to be on the computer until 10 or 11 pm.  Or later.  And what doesn’t get done during the week, usually gets covered during the weekend.

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This post isn’t meant as a complaint or even a venting opportunity.  It’s more about explaining the time and work that goes into every project – from initial phone call to final clean-up.  Good things don’t happen overnight, they take a lot of time and hard work.  And even if your project hasn’t started yet in terms of shovels in the ground, there’s most likely already a lot going on behind the scenes.

So for anyone considering opening their own business, whether it’s in the landscaping industry, running a restaurant, opening a storefront, or any service-related endeavor, my advice is that you better love, I mean really LOVE, what you do.  You’ll be spending an incredible amount of time nurturing your livelihood.

And if you see me at a party or around town, and we start talking about what we do for a living?  Well first of all it most likely means my to-do list is growing because I’m not working right then and there.  And second of all, before you get too jealous just remember there’s a lot more to running a business than just what goes on at the jobsite.

 
 
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When we lived in California, my wife and I used to joke about how boring the weather was.  “84 degrees and crystal blue sky AGAIN!?”  It was enough to drive us nuts.  Or so we thought.

Having been back on the east coast now for more than six years, we’ve since come to realize that we had it pretty good out there.  The winters of 2010 and 2011 alone were enough to make anyone long for continuously warm and sunny weather.

This winter so far has thankfully been a mild one.  But it’s still winter.  Colder temperatures, gray skies, short days and long dark nights.  And a question I am asked continuously is just what I do during the winter months.

Just to set the record straight, no matter how mild the winter is I typically hold off on doing any landscape construction during January and February.  Fair weather can turn nasty in an unexpected heartbeat.  The last thing anyone wants, contractor or client, is to have a project underway only to come to an unexpected standstill once that snowstorm hits.  And even if the weather doesn’t turn, shorter working hours mean longer project durations, meaning added inconvenience to the client.  Working conditions can be compromised eliminating the necessary passion for a successful project.  The ground can be frozen or heaved.  Or excessively muddy.  Necessary hose outlets are often turned off from inside.  Material supplies may be limited.  There’s just too many risk factors that can add up.  Plus a little R&R is always good for the mind, body and soul.

And yes, the lack of significant income during these months can be a nuisance, to put it mildly.  That part certainly requires a bit of budgeting and planning on the contractor’s part.

Over the course of the year, I keep a running list, or running pile, or more accurately a running pile of lists of things that I just don’t have time to address when things are kicking.  Updating web listings, updating contacts, filing, budgeting, website revisions, marketing plans, advertising copy and layout, bookkeeping, and office clean-up to name just a few.  Winter is my time to knock these things out.

This year one of the big things to do on my list is clean up my garage.  I’m not necessarily talking about the fleet of bicycles and the canoe, although I’d be lying if I said that wasn’t part of the intended clean-up.  But as a small business owner, my garage has become my shop.  And that shop tends to collect all the things that are leftover from each and every project.  So as of now, my garage looks like my truck dumped a year’s worth of supplies all over.  20 leftover pavers from that job, 15 fence pickets from this job, a continuously morphing pallet of leftover flagstones of every shape and size imaginable, lumber, lumber, and more lumber, mortar bags, concrete bags, adhesive and glues, concrete form tubes, screws and nails, hardware of every conceivable type -- just to name a few of the things cluttering the garage right now.  And even though I make a strong effort to keep my tools organized, it’s somewhat inevitable that things can get put back hastily during the rush of the season.  All of that needs to get cleaned up and organized.  And that’s only going to happen during the winter.
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And there’s also the trade shows and classes.  In our industry most of our shows correspond with the slow time of year.  January and February are the time to get up to speed on new products, new trends, revised pricing, and new suppliers.  It’s never too late to learn a couple of new skills that we can roll into our services, so I usually take at least a few seminars and classes to continuously build up the skillset.

Networking.  Over the course of my travels throughout the year I always meet a wide range of interesting people.  And we always say how nice it would be to be able to get together and get to know one another better.  And then we have to get back to our crazy schedules.  January and February provide the time for us to finally have coffee or do lunch.  These meetings can help the business grow.

Once upon a time I heard a rumor that I have a family.  While these rumors often cannot be verified outside of a summer vacation or a few long weekends over the course of the year, the winter is time for me to spend with the family.  I spend a longer time with them in the morning before school, play family games in the evening, watch movies together, go to museums, and in general just get to know them better.  Turns out they’re pretty cool people!

Household projects.  My wife could probably shed light on this one better than me, but she keeps a running list, or running pile, or more accurately running piles of lists of all the household chores she wants me to get to.  There’s hanging the punching bag the kids got for Christmas in the basement, fixing the treadmill, fixing the dining room light fixture, installing a programmable thermostat, and, well I’ll need to go downstairs and check the list.  I regret to say (and inform my wife particularly) that very few of these projects have yet to happen.  Rest assured though, she’ll stay on me about them.

And remember that little money issue I mentioned earlier.  Well even though I may take off from most income-producing activities during the winter, I’ve discovered that mortgage companies do not.  Nor do utility companies, auto loan companies, etc.  So I do have to make a little bit of money.  So I also undertake a few handyman-type projects for various clients.  Interior trim installation, hanging drywall, and building a bookshelf are a few of the projects I’ve been keeping myself busy with this year.

And before I know it, spring is rapidly approaching and its time to get busy with client meetings, estimate preparation and inevitably the kickoff of the season.

So that “winter off” theory that on the surface sounds so enviable isn’t all that.  Do I wish I was lounging on the beaches of St Maarten or soaking up the sun in Key West?  Absolutely!  But don’t we all this time of year.  I may however still try to squeeze in cashing in on those massage gift certificates I got for Christmas.  Wish me luck.

 
 
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The Main Exhibit Floor at MANTS 2012
Just to be clear, I’m not really a tradeshow guy.  Every time I hear the word “tradeshow” all I can think of are traveling salesmen, hotel bars, hollow schmoozing, and bad food.  I’m glad I don’t have to go to many of them.

But I’d be lying if I said there wasn’t any value in them.  It’s a great opportunity to catch up with colleagues, earn some continuing education cred, learn about new products and technologies, and discover new vendors.  So I usually try to hit up one or two each off-season.

Every tradeshow is a bit different.  The Mid Atlantic Hardscaping Trade Show (or MAHTS – we like to sound like we’re too important or busy to say the whole name) is light on the vendors but heavy on the classroom seminars.  On the other end of the spectrum is the Mid Atlantic Nursery Trade Show (you guessed it – MANTS), which I attended last week at the Baltimore Convention Center.

While MANTS offered no classroom seminars, the sheer magnitude of the numbers of vendors was amazing – nearly 3000!  The above picture does no justice to the incredible expanse of the show floor.  It just kept going and going and going.  Impressive it was.

And for this week’s blog post, I’d like to offer a number of random musings regarding the show.

First, the name is somewhat of a misnomer.  Let’s start with Mid-Atlantic.  While its true there were a number of vendors from New York, New Jersey, Pennsylvania, Delaware, Maryland and Virginia, there were also vendors from as far away as Florida, Texas, a surprising number from Tennessee, and Oregon.  Last time I checked there was nothing “Mid” nor “Atlantic” about Oregon.

And the term “Nursery”?  One would think that the show was limited to growers or distributors of plant material.  And yes, there were a large number of horticulture-based vendors present.  But there were also vendors who specialize in stone, equipment, tools, yard ornaments, ceramics, irrigation, soils, fertilizers, landscape lighting, pond supplies – you get the drift, it wasn’t just limited to nursery stock.

I also learned that the name Baltimore must be derived from the gaelic term for “you’re supposed to know where you’re going.”  Sure I got to the convention center no problem, but once I arrived there was very little signage as to where to park.  I had to drive around the surrounding blocks at least five or six times before finally finding a lot about a half-mile from the convention center.  A little signage would have been nice.  Especially since my morning coffee was REALLY catching up with me by this point.

Another thing to know about these tradeshows is that the vendors like to have plenty of give-aways to attract visitors to their booths at the show.  By far the most popular giveaway is pens.  I collected about 50-some odd pens last week alone, I stopped picking them up after a while because I was quite confident our junk drawer at home would be adequately stocked for the next year or two.

The best give-away last week?  By far the wooden pocket knives distributed by the ColorBlends Nursery.  I would’ve actually paid a few bucks for that one.  Other giveaways included those re-useable “enviro” bags that seem to be all the rage these days, hats, rubber bracelets, coasters, and keychains.  The strangest give-away? – the plastic combs distributed by some nursery from outside of Lancaster.  Combs?  I’m not even sure what to say about that one.

Vendors also like to hand out edibles, mostly hard candies and mints.  Apparently they must be concerned about our breath (Between the combs and the breathmints, maybe they're trying to tell us landscaper-types something about our personal hygiene).  The mini Snickers distributed by some vendors were a nice touch too.  But I owe a special thanks to Hopewell Nursery in Bridgeton, NJ.  I’ve never bought anything from you, but your prosciutto/olive/cheese/artichoke spread saved me from having to spend 10 bucks on a bad lunch from the food court.  Congrats, you win best of show, at least in my book.

The display booths the vendors occupy range from simple fold-up displays designed to travel easily with the traveling sales reps to elaborate sets that rival Broadway show sets.  The most impressive display items last week included the 35’ Red Maple tree (among a wide assortment of other plants) as the center piece of the Moon Nurseries display, and the Dakota Industries tree transplanter spade.  If you’ve never seen one of these they’re amazing – basically a huge four-pronged shovel designed to dig and transplant mature established trees with rootballs as big as 12’ in diameter and 11,000 pounds.  How the vendors got these large items set up as part of their displays must have been fun to watch.

The coolest new product I saw?  That would have to be the natural bluestone pavers from Diaz Stone and Pallet.  These are basically your typical paver stone used in a dryset application, but made from real natural bluestone as opposed to the typical high density concrete.  All cut to exact specifications in 6x6 and 6x9 sizes, 2” thick.  And the price was surprisingly competitive compared to typical paver stone products.  I would love a chance to lay a patio or walkway using these pavers, if you’re interested just let me know.

And the most unnecessary display at the show?  That would be the Jimmy Buffett cover band as part of the Belgard Paver display, or “Belgard-ita-ville”, as they dubbed themselves.  Somebody in their marketing department thought they were being really clever with that one.  It would’ve been nice if they had actually transported me to Key West and fed me with an endless source of boat drinks, but they didn’t, and the band was just annoying.  And that’s coming from me, who typically enjoys any opportunity to hear some live music.

So that was my day at MANTS.  $15 for admission, $23 for parking, $21 for tolls, and 198 miles driven (including the multiple laps around the block looking for parking).  Now it’s time to start prepping for the ’12 season.

 

    Company

    Clark Kent Creations, LLC is a full-service landscape construction company servicing the Pennsylvania communities of Delaware County, Chester County, The Main Line, and the University City, Art Museum, and Manayunk/Roxborough neighborhoods of Philadelphia.  In addition to this blog page, additional information regarding the company and our services can be found on the subsequent pages of the site.

    Author

    Clark Linderman is the president of Clark Kent Creations, LLC, a landscape construction company based in Swarthmore, PA.  He is a proud graduate of the University of Michigan.  In addition to his passion for all things outdoors, he counts Michigan football, Phillies baseball, Superman memorabilia, Memphis R&B music, and good craft brews among his many interests.  He currently resides in Swarthmore with his wife, Sheila, two sons, two dogs, and a really, really messy garage full of work supplies and toys.

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    Design and Construction to Maximize Your Outdoor Experience

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    clark@clarkkentcreations.com
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    Like my Blog?

    If you like the content of my blog posts, here are a few other blogs that I check in on regularly:

    Stone Soup:  A Master Stone Mason shares his craft.

    Arcadia Gardens:  Plenty of great tips about horticulture and landscape design.  A great blog (even though she's an MSU Spartan!)

    Revolutionary Gardens:  A Virginia-based landscape designer shares his work and ideas.

    If you have or know of a blog that you think I might be interested in, just let me know.  If I like it I just may add it to the list!
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